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Privacy policy

Like everywhere you shop online, Boden collects your personal information. Think of it as our way of getting to know you better. It means your orders are processed lightning-quick and we can send offers tailored to you, for things that you’ll actually want (that spotted raincoat, for example). And if there’s a problem with your order (unlikely, but it does happen), it also means we can deal with it super-speedily.

Since we have your details, it only seems fair for you to have ours. JP Boden & Co. Ltd is a company incorporated in England and our company number is 2692601. We are a data controller registered with the Information Commissioner. Basically, we make sure to tell all concerned about the information we have squirreled away. Honesty is the best policy, after all.

Still got a burning question? Feel free to contact us at:

The Data Protection Officer
JP Boden & Co Ltd.
Boden House
114-120 Victoria Road
NW10 6NY

You can also call us on 0330 333 0000 or email


What you order speaks volumes – a penchant for sparkly flats or an addiction to polka dots. This helps us learn what you like. Sometimes we use information from other companies that you have shopped with to tell us more. We like to get the full picture, you see. That way, our marketing is right up your street.


Let’s start with the basics. Our customers are more than a name and address, but we need to know these so we can send those packages of style direct to your door, as well as verify your payment details and let you know about new offers.

We’ll also need your email address – yes, so we can send your order confirmation, but also specially tailored Boden offers and other news. Don’t fancy being the first to know about our sale? You can unsubscribe here at any time, or just email We’ll start the process straight away, but it might take up to five days to be completed.

What else? We ask for the details of your payment card, when you place your order, and need to know you’re over 18. It’s only then that you can legally enter a contract or buy something with your own money. Congratulations.

Some information we ask for is optional – give us your phone number and we can call or text about your orders. This is handy when the courier can’t find your address, for example, or if there is a problem with your order. And we like to know your date of birth – spoiler alert, but it means we might wish you a Happy Boden Birthday.


On occasion, we may have received personal data from third parties, including data brokers such as Epsilon, Sub2, Experian and Transactis 2017 Ltd., where they have received an individual’s name from another company, which has indicated they wouldn’t mind receiving catalogues from us. If this applies to you, you can contact us at at any time and ask us to remove you from our mailing list. We’re happy to oblige. For a bit more about this, see our ‘Sharing Your Information With Others’ below.

We may also receive information from third parties such as fraud detection agencies when we transact with you, so we can verify that you are actually you.


Remember, we’re in this together. When you shop with us, you’re entering a contract and that’s one of the bases we use for processing your data. If that sounds heavy, think of it this way: for your order to end up where it belongs – in your wardrobe – we need some of your information. We use it to make sure things go smoothly and with our customary style. We also use your data for fraud prevention purposes, to verify you are really a customer shopping for appliqué T-shirts, rather than someone up to no good.

We like to keep you in the loop at Boden so, from time to time, we’ll send you catalogues, special offers and promotions by post and email. Under data protection law, it is considered a legitimate business interest for us to use our customers’ details for direct marketing, so it is our intention to do so. However, we understand that not everybody wants to receive marketing, so if you do not wish to receive any further email messages from us, (and we quite understand if you don’t, but remember that if you unsubscribe we will not be able to send you sale details before anyone else) please update your preferences here or email us at

Thanks, but no thanks: if you do not wish to receive any further posted mailings from us, please update your preferences here.

If for any reason you cannot update your preferences, please contact us by clicking here and we will update them for you (we’re nice like that). Please ensure you include your full name and address as well as account number, if applicable.

As catalogues get printed in advance, it can take up to eight weeks for you to unsubscribe; for emails it may take around five working days. But, trust us, we’re on the case.

In accordance with legitimate interest, we may share your name and address (but never your email address or phone number) with other companies whose products or services may interest you. We do this through data cooperatives, to see why we do this and how it works, click here. The data cooperatives we use are Epsilon, Sub2, Experian and Transactis 2017 Ltd. and we share details about what you’ve ordered from us and your name and address so they can analyse what sort of products might interest you and pass your name and address to companies whose products are likely to appeal to you. We are unable to give you an exact list of those companies as they change all the time, but they are all in the clothing, collectables, food and wine, gadgets and entertainment, health and entertainment, household goods or home interiors categories. You can change this at any time by updating your preferences here or by emailing with your account number, which can be found above your address on you latest catalogue.

Sometimes, when we’re really busy, your calls or emails might go Transatlantic. Say ‘howdy’ to our sister customer service centre in the United States.

Our IT team cleverly encrypt your credit card information before it travels over the internet, ensuring your transactions with us are private and protected. In addition, we only accept orders from web browsers that allow communication through SSL technology (that’s Secure Socket Layer), meaning you won’t inadvertently place an order through a dodgy connection. Most web browsers support this security.

This is serious stuff so your payment details stay encrypted until we process your order and, when we do that, it’s on computers that aren’t connected to the internet (yes, they do exist). This encryption makes it virtually impossible for anyone without permission to read the information you’ve given us. We believe you deserve the best, whether that’s clothes, customer service or internet security, so the encryption technique we use is the highest standard available for e-commerce and certified by VeriSign, the world’s most respected certification body for internet firms. Think of it as a safe with a combination that no one is likely to work out.


There are four circumstances where we may share some of your data with others:

  • With agents (think credit card reference agencies, credit card clearing agencies – Barclays Merchant Services in the UK and Payment Tech in the USA – and fraud prevention and detection agencies). We use these very reliable, very trustworthy companies to process the orders you place with us or help us in the services we provide to you. We couldn’t do what we do without them but, even so, we only give them the information they need to get the job done. We also share your name, address, email address and transaction history with data selection analysts, data segmentation and ranking agencies, email marketing agencies and prospect modelling agencies. It sounds very complicated but these organisations help us to analyse our customer base and to identify potential new customers, and to target our marketing in a way that is most relevant for you. In all instances, we provide them with only the information they need to perform their function.
  • In the unlikely event that our business assets are sold or purchased by another company, our data records will be sold too as part of our business.
  • We care what you think so we sometimes ask outside research companies to contact you directly for opinions on our products and services (again, we’ll only give them the information they need to get this done).
  • We work with Epsilon Abacus (registered as Epsilon International UK Ltd), Sub2, Experian and Transactis 2017 Ltd. that manage prospect pools on behalf of UK retailers. This members–only club includes shops active in the clothing, collectables, food & wine, gardening, gadgets & entertainment, health & beauty, household goods, and home interiors categories. As we’re all among friends, we share information on what our customers buy and this information is analysed to help us understand your buying patterns. This helps us plan what we send you, based on what you like to buy, whether it’s a reminder to stock up on shorts in May or 20% off partywear in November (because we know you do like to sparkle over Christmas). We won’t be offended if you don’t want us to hold this information about you and you can change it at any time by updating your preferences here or by emailing with your account number (found above your address on you latest catalogue).

Some of our third–party processors, who provide marketing analysis for us have sub-processing activities outside the UK, so your data may be passed out of Europe where strictly speaking it may be subject to less strict data protection laws. We will however seek to ensure that it is subject to appropriate data security at all times.


We don’t want to get all hot and heavy, but as long as you keep shopping with us we like to think we’re ‘in a relationship’. That means we keep a record of the story so far, from your first pair of sparkly flats to that classic wrap dress you wear all the time. This record helps us answer any questions about your order history – or indulge you in a stroll down memory lane. We might also need to keep your information for more boring important legal or audit purposes. And we know when we’re not wanted. If you haven’t shopped with us for six years, we will come to the sad conclusion that we may have lost you, and delete your information from all our systems. Sniff.


You have a right to access any data we hold about you and we will deal with any subject access request within 30 days because we like to be helpful. Please contact or write to the Data Protection Officer, JP Boden & Co. Ltd, Boden House, 114-120 Victoria Road, London, NW10 6NY, marking your request “subject access request” and giving us your name, address, email address and account number so we can get hold of it in a jiffy.

You have the right to ask us to stop processing your data. Please contact us here to let us know if you want us to erase, stop or amend any part of our processing and as far as we are able to (when taking into account our own legal obligations) we will do so.

If you have any complaints, you can contact us (see details below) and we’ll do our utmost to get to the bottom of things. If, after contacting our Data Protection Officer you feel your complaint has not been dealt with satisfactorily, the supervisory authority for data protection in the UK is the Information Commissioner’s Office (ICO) which you can contact on 0303 123 1113 or via their website at

You have the right of portability over your data (i.e. you can ask us to pass the information we hold on you to a third party in machine readable format). Let us know if you want us to do this by contacting us at

You’ll also find more information about this in our SecurityFAQs section.


The Data Protection Officer
JP Boden & Co Ltd.
Boden House
114-120 Victoria Road
NW10 6NY

Or call us on 0330 333 0000

Or email us at


Cookies are small text files that websites send to your computer. A cookie can be thought of as an Internet user's identification card. They let the website know when the user has returned. This lets the site bring up information relevant to that user, for example your name, past orders etc.

Cookies make the interaction between users and websites faster and easier. Without cookies, it would be very difficult for a website to allow a visitor to fill up a shopping basket or to remember the user's preferences or registration details for a future visit. The Boden website uses cookies to allow customers to move from one part of the web site to another and to add items to the shopping basket without having to login repeatedly.

Cookies are not computer programs, and can't read other information saved on your hard drive. They cannot be used to disseminate viruses, or get a user's email address etc. They only contain and transfer to the website as much information as the users themselves have disclosed to that website. It is possible to opt out of cookies via your browser’s cookie settings, but if you do this you will not be able to shop from the Boden website as the functions of the website are dependent on cookies. Please note that cookies are computer specific, so if you log on to any site from a different computer, the cookie settings on that computer will apply.

For further information about managing and disabling cookies on your computer see

When you visit our sites, cookies are either served directly by us, or by our business partners. Here is a description of the different kind of cookies we use.

Essential cookies These cookies allow you to use the basic functionality of our website. For example, browsing our products, ordering and paying for items, checking your account information and viewing your order history.

Performance cookies They allow us to get to know how you use our website. They are used to analyse visitor information such as usage, visitor numbers and help us see how effective our advertising is and to understand what you like. We also use this information to help improve our website, make our marketing more relevant and improve the user experience.

Functionality cookies They allow us to provide additional functionalities to the website, and will retain some settings information. Whilst not essential for the functionality of our site, they do enable extra features that should improve your shopping experience.

Targeting cookies We also use cookies to track visitors' interest in our products. We may use this to understand what most appeals to our customers so we can make our offers as appropriate as possible. Browsing behaviour is also used to create relevant banner advertising with product recommendations that we believe best relate to the items you viewed on our website. These banners are then served across other websites that you may visit, typically news sites, video sites and blogs. This process is called behavioural advertising and although the adverts are individually tailored to each visitor, all cookie data is anonymised and stored temporarily. Additionally, all banners of this type feature an "i" icon that provides more information from each advertising network and instructions on how to opt out. We also use the browsing behaviour data to create personal product recommendations on our website, our marketing emails and in our printed catalogue.

List of Cookies

Data over the Internet

We use third-party service providers (Facebook, AWIN, Google, Sub2 and Epsilon) to serve ads on our behalf across the internet and sometimes on this site. They may collect anonymous information about your visits to our Web site, and your interaction with our products and services. They may also use information about your visits to this and other Web sites to target advertisements for goods and services. This anonymous information is collected through the use of a pixel tag, which is industry standard technology used by most major websites. No personally identifiable information is collected or used in this process. They do not know the name, phone number, address, email address, or any personally identifying information about the user. If you would like more information about this practice and to know your choices about not having this anonymous information used by our third party service provider, please visit our third party service provider’s websites.

You can also read more about online marketing practices and the technologies that support them by visiting the Your Online Choices.

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