World meet Boden
Johnnie Boden sits down at his kitchen table to design eight pieces of menswear. Boden’s first collection is sold via mail-order catalogue.
Womenswear is fashionably late
Johnnie launches womenswear with vibrant prints and stylish shapes. Wanted: new home for old LBDs.
Mini style, maximum impact
Mini Boden is born. Sorry, these appliqué animals are only suitable for children.
We pack our bags
Boden grabs its passport and heads Stateside, before landing in Germany (2007), Austria (2009), France (2011) and Australia (2014).
Step right in
Our first shop opens in ‘glamorous’ Hanger Green, London.
Baby Boden is born
Boden + rompers = broody.
Boden gets a new top dog
A Jack Russell terrier puppy, Sprout, arrives. Johnnie promptly bursts into tears; Sprout promptly pees everywhere. She later redeems herself by appearing in numerous Mini Boden prints and appliqués.
Flats and fields
Boden launches its jewelled flats and they fly onto your feet. Johnnie Boden takes his wellies to Glastonbury. He rather enjoys being the least cool person there.
We reach 100,000 followers on Instagram.
Rainbow-haired unicorns spotted in Shanghai
We continue to bring joy to customers around the world with Mini Boden coming to China.
A magical collaboration
Mini Boden meets Harry Potter with a collection of spellbinding styles.