No rubbish clothes
No rubbish clothes
We put a lot of effort
into making things
properly in the
beginning; but the real
storytelling begins
with you.
We put a lot of effort into making things properly in the beginning; but the real storytelling begins with you.
Made with care
Our products take time to design, make and test, all for Johnnie to change his mind about the buttons… again. The more we put in, the more you’ll get out. We’re obsessed with making things exceptionally well: fabrics that don’t shrink, buttons that stay buttoned and threads that stay threaded.
Made with care
Our products take time to design, make and test, all for Johnnie to change his mind about the buttons… again. The more we put in, the more you’ll get out. We’re obsessed with making things exceptionally well: fabrics that don’t shrink, buttons that stay buttoned and threads that stay threaded.
Tested by textile fanatics
All of our products go through an ultra-marathon of testing. Our own teams meticulously check the fit, comfort and quality, and we try to replicate whatever you might be getting up to in our clothes. We wash our Mini samples the equivalent of 30 times to make sure they’re in it for the long haul.
Tested by textile fanatics
All of our products go through an ultra-marathon of testing. Our own teams meticulously check the fit, comfort and quality, and we try to replicate whatever you might be getting up to in our clothes. We wash our Mini samples the equivalent of 30 times to make sure they’re in it for the long haul.
Our care guides
When you find something you love, you’ll want it to last as long as possible.
When you find something you love, you’ll want it to last as long as possible.
No more
disasters
You want to keep your silk
silky, your denim fresh and
your cashmere chic, right?
Here’s how…
Denim
See our denim care guide
No more
disasters
You want to keep your silk
silky, your denim fresh and
your cashmere chic, right?
Here’s how…
No more disasters
You want to keep your silk silky, your denim fresh and your cashmere chic, right? Here’s how…
Denim
